Mark Payne: How to Kill a Unicorn : ...and Build Bold Ideas that Make It to Market, Transform Industries and Deliver Growth
Description
It's cool. But so what? This is the billion-dollar question that leading companies such as Samsung, Starbucks and American Express ask Fahrenheit 212 to answer for them whenever they develop new technologies. Many companies are good at acquiring new product prototypes but bad at working out what they would do when they arrived at the front door. Many just give up, lacking the 'How' to go with the 'Wow'. Using a unique two-sided approach to innovation involving both the Money and the Magic and in the process turning traditional orthodoxies about brainstorming on their head, Mark Payne reveals how to explore every potential idea with the end goal in mind-bringing an innovative product to market in a way that will transform a company's business and growth.
The Satipatthana Sutta is the Buddha s single most important discourse describing the practice of meditation. Here for the first time is the condensed version of the daily evening discourse given by the author to his students on a seven day retreat. This text can serve as a review after taking a course or for scholars as a further study of the sutta. The book is also a great tool to help meditators practice and as S.N. Goenka said, Liberation can only be gained by practice, never by mere discussion. Included is a list of abbreviations, a glossary, and an English translation of Pali passages." In 140 pages, two masterly popularisers present 140 explanations of the biggest questions in physics - in the form of 10 or so tweets per page. They set themselves the challenge of boiling down what is essential on each subject into sentences of 140 characters, and the results are both entertaining and brilliantly informative. Not a word is wasted. The reader is not patronized and learns something on every page. If only all science writing could be so precise and so economical. Only science writers of a very high calibre could achieve such How to Kill a Unicorn : ...and Build Bold Ideas that Make It to Market, Transform Industries and Deliver Growth download ebook compression. Marcus Chown - "the finest cosmology writer of our day" (Matt Ridley) - has known the Dutch writer Govert Schilling for twenty years. Schilling pioneered this very swift form of explanation in a Dutch newspaper, and suggested to Chown that they collaborate on bringing it to a wider audience. "Tweeting the Universe" is unlike any other science book.
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Author: Mark Payne
Number of Pages: 304 pages
Published Date: 05 Feb 2015
Publisher: Hodder & Stoughton General Division
Publication Country: London, United Kingdom
Language: English
ISBN: 9781857886283
Download Link: Click Here
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